Revolves around our understanding of the type of product that is needed in the market, its usage as well as its value. This service is also responsible for all legal and compliance regulatory mandates as well as ensuring the adequate certification is in place (ISO, HACCP, Halal and others).
Handles and manages movement of all delicate food categories while respecting the distribution chain they operate in. From ultra fresh, to frozen and chilled as well as ambient ranges and from factories to shelves. This process is a fully integrated and sales automated enhanced service using top of the line ERP systems and solutions.
This arm handles our daily operational tasks of managing availability of our portfolio across all channels in the market. From hypermarkets and supermarkets as well as convenient stores to wholesale and food services channel. This service covers over 3,000 customers in the UAE and some with a fleet of over 20 state of the art equipped vehicles.
Are supporting our portfolio, go-to-market and in-channel needs from a promotional and visibility perspective with the objective of increasing our consumer pick up rates.
